Hello, Wine Idealists!
Happy Friday! I hope this post finds you smiling and well (and with, possibly, a glass of something nice in your hand!)…
There’s some exciting news afoot, here at thewineidealist.com and #wineidealism HQ!
Now, before you start to think… –
“Oh yeah, righto mate. What kind of cheap crap do you think you can start hocking off to loyal fans of The Wine Idealist, like me? Of course I enjoy reading your interesting, well researched, balanced and in-depth articles, week in week out, about subjects in the wine industry that I wouldn’t normally get to see or read in some of the mainstream magazines and press. Like, the types of organic and biodynamic viticulture and vineyard management that seems to be on the rise throughout the two country’s, or the natural winemaking methods that some forward thinking Aussies and Kiwis are doing within their wineries, or, maybe, at their mate’s winery…
I really enjoyed that series you did about the introduction to biodynamics because it helped me to understand a subject that I used to think was full of crazy naked people. And, of course, I realise that these articles take a fair amount of time to research and write, because you don’t rely on misspelt press releases from PR agencies and marketing departments to get your stories and wine tasting notes from…
I know you interview the subjects first hand, whether in situ, or over the phone, and I appreciate the amount of time, effort, and organisation that it takes to be able to do that. I get it… it’s as if you’re like a proper journalist, or something. And don’t think I’m not grateful when, each week, a brand /NEW/ Edition of The Wine Idealist lands in my lap(top) for FREE every Friday, around 10:30am, just in time for my morning coffee break. I love it, because it signals I’m nearing the end of the working week, and also gives me an idea of what sort of wine I might try and buy on my way home…
But, if you think, just because The Wine Idealist signifies and provides all this great content, that you can start hocking off your cheap trinkets onto someone like me, you’ve got another thing coming… mate…”
… please know that I have thought about this for a long, long while, whether or not this would be a good idea. I am, after all, a journalist not a retailer. But, not every story pays – wine related or not. And, so, after much deliberation, I have decided that there might just be enough people, like you, out there willing to keep The Wine Idealist sustainable (just like the vineyards and wines I write about each week), so that I can continue to bring you many more stories and articles, and share my passion, admiration and respect for all of those Australian and New Zealand Wine Idealists.
Today, I’m excited to announce the official launch of The Wine Idealist MERCH & PHOTOS STORE!
If it’s SWEET TEES and TRUCKER CAPS you’re after (and, maybe later, tea towels and tote bags) then look no further! The Wine Idealist has got you covered! Featuring all original designs, by graphic design maestro Ben Mitchell, as featured across thewineidealist.com and ‘Wine Idealism’ book/eBook… Digitally printed images appear on 100% organic white cotton T-shirts (sorry, I’m yet to find 100% organic trucker caps! – they’re still pretty comfy, and definitely awesome, though!). Combine a shirt with a cap and you’ll take your own wine idealism to all new heights, all the while showing up your jealous vineyard and winery mates!
Great for wearing in trendy wine bars and at festivals too!
And, it’s not just grape related garments that you’ll soon be draping over your gorgeous body, because… Every now and again, when I’m privileged to go and visit a vineyard or winery, I usually bring along my camera and attempt to take a few shots. I sometimes offer a select few to wineries and other organisations to buy and use for promo and marketing, and, of course, I inevitably use a few to illustrate my articles and stories on this very website!
Some of these photos, and others yet unseen, will be available in an ever mutating fashion, as each image will only be available in limited edition print runs. The current crop was mostly taken from my recent travels throughout New Zealand! There are a few from my home town, the Hunter Valley, as well!
I also plan on putting up the occasional bottle of Obscured By Clouds 2014 FBR and Dr Pinkerton’s Strange Rose FBW – made at Macquariedale Organic Wines, and, incidentally, the subject for one of the first editions of The Wine Idealist – for purchase on the store, from time to time. And, 100% of the proceeds from the sale of these wines will go directly to The Umbrella Foundation Australia children’s charity. Keep your eyes peeled!
All purchases from The Wine Idealist MERCH+PHOTO STORE help keep The Wine Idealist stories and articles landing in your laptops each and every Friday, for FREE – Plus! 5% from every order will go towards The Umbrella Foundation Australia, which is a children’s charity that I have been an active board member and supporter of, since 2013.
So, please log onto my new website extension – thewineidealiststore.com – and scope out all the /NEW/ Wine Idealist items that are available… All items are made to order! Use the #wineidealism PROMO CODE – TWI787 – to get FREE SHIPPING on all orders over $80, within Australia and New Zealand!!
Help Keep The Wine Idealist sustainable and,
Thank you for reading!
D// – The Wine Idealist
Links and Further Reading